We have undertaken the study of the "Japanese enterprises in Europe". In Europe, what are the reasons of Japanese stationaries being sold more than the stationaries which are made in Europe? And is it possible for Japanese to make a lot more profits from stationary selling?

Sanrio is one of the stationary making companies in Japan. It has its own special characters and mainly producing for small children. In Japan,Sanrio is popular among the girls mostly who are middle schooler or younger. But strangely, in Europe, girls who are over 20 years old still buy them. Sanrio is popular in larger age bracket in Europe. This paper will discuss following realities of the stationary enterprise business and try to find some solution to the question.

1. Japanese stationary enterprise being more creative than the ones in Europe, focusing on a pen.
2. A comparison of the number of the stationary shops in Japan and Europe.
3. According to 2, difference of the people's age who are interested in Sanrio in Japan and Europe. And the cause of it.
4. The theft of the stationery goods occuring among the children in Europe because of the difference in the stationary goods' development.
5. Japanese stationary makers sorting out the exporting goods and the goods to sell in its own country.

For the final conclusion, Sanrio is popular in larger age bracket in Europe because it is more rare to the people in Europe. To increase the profits from selling the stationery, it is good way to increase the number of the Sanrio shop in Europe, so that more people would buy Sanrio goods. But if we do so, on the other hand, it is possible that the people in Europe would also get used to Sanrio goods and older girls may loose interests in them. Then what would happen is that only small children would buy Sanrio goods likely to what's happening in Japan. There are a lot of stationery makers in Japan, but most of them are exporting goods which are not sold in Japan. Some of these exporting goods are made only for other countries and they are less colorful, simpler and more boring in their shapes. It might be our benefit if we start to export what we are selling in Japan.

Grammatical corrections and comments

Suggested Correction	Short grammatical or logical explanation
We have undertaken the study of the "Japanese enterprises in Europe". What are the reasons that Japanese stationaries sell better than stationaries which are made in Europe? Is it possible for the Japanese to increase their profits from stationary selling?	** You do not need to start the sentence with "In Europe" because you state "in Europe" at the end of your sentence so it is clear. ** "that" and not "of" . 'What are the reasons that" is almost an English idiom **"sell better" is simple.."being sold more" is not natural English. ** You are talking about "stationaries" in a general way...therefore you cannot use "the" which is the definite article. Definite article means you are referring to a specific item or thing. ** Don't start sentences with "And". ** "Japanese" is a definite entity, you need "the" ** "increase their profits" is a more natural way of writing than "make a lot more "..e.g. They increased their profits... **
Sanrio is one of the companies making stationaries in Japan. It has its own special characters and produces mainly for small children. In Japan, Sanrio is popular among girls who are in middle school and with younger girls . But strangely, in Europe, girls who are over 20 years old still buy them. Sanrio is popular in older age brackets in Europe. This paper will discuss the following realities of the stationary enterprise business and try to find some solution to the question.	** "stationary making companies" is a literal translation from Japanese to English. "companies making stationaries" is really an abbreviation of "companies which make stationaries" .. but the "which" is taken out. ** use the simple present "produces mainly" ** Simplify your sentences "girls who are in middle school and with younger girls".. ** "older" refers to "age" while "larger" refers to physical size of things"...also "brackets" should be plural since you are referring to groups of older aged girls **"following realities", as used, refers to a definite group of things, you should use "the"
Are Japanese stationary enterprises more creative than the ones in Europe, especially focusing on pens. A comparison of the number of the stationary shops in Japan and Europe. According to 2, what is the difference of people's age who are interested in Sanrio in Japan and Europe. And the cause of it. The theft of the stationery goods occuring among the children in Europe because of the difference in the stationary goods' development. How Japanese stationary makers sort out products to export and products to sell in its own country.	**You need the verb "Are"..."Japanese stationary...." has no main question verb.. **"enterprises more" is necessary. You cannot say Japanese stationary being more...because "Japanese stationary" are used as "adjectives...where is the subject ..therefore "enterprises" or "businesses" is necessary. **"pens" is plural. **You need "what is the difference" .. you cannot just say "difference of" **"occurring" was spelled wrong...use the MS-WORD spell check to find mis-spellings. ** The sentence beginning "The theft of..." and ending with "goods' development" is not clear. Please send me an e-mail as to what you mean. ** "How" needed since you are asking a "how" question. ** use the simple present tense when stating facts "sort out" and not "sorting out"
For the final conclusion, Sanrio is popular with older age brackets in Europe because it is rarer to the people in Europe. In order to increase the profits from selling stationery, a good way is to increase the number of the Sanrio shops in Europe, so that more people would buy Sanrio goods. But if we do so, on the other hand, it is possible that the people in Europe would also get used to Sanrio goods and older girls may lose interest in them. Then what would happen is that only small children might buy Sanrio goods as in Japan.	** "with older age brackets" is correct. "in larger" is almost never used in English...see the note above about the difference between "older" and "larger" as used with "age". You need "with" and not "in" **while "more rare" looks good, the correct word is "rarer" which means the same thing. ** "In order to" is clearer that just "To" ** "stationary" should be singular, even though you mean different kinds of stationary because it is used in the sense of a "group noun"..as used "stationary" includes all the stationary" ** "it is good way" is not a good usage of English..."a good way" is very simple. **"shops" is plural ** "lose interest" should be singular...it is an idiom. "My son lost interest in his studies and only played basketball?.." Also "loose" means "My little boys shoelaces are loose" or "She is a loose woman" means she plays around. ** You cannot say "would buy" because no one may buy Sanrio products"...so you should use "might" or "may" ** "as in Japan" is very simple...simplify always!!
There are a lot of stationery makers in Japan, but most of them are exporting goods which are not sold in Japan. Some of these exporting goods are made only for other countries and they are less colorful, simpler and more boring in their shapes. It might be to our benefit if we start to export what we are selling in Japan.	** "to" is necessary .. "It may be to..." "It might be to.." are almost idioms

The following questions and comments should help you to continue and complete your report. If you wish to discuss any of these questions with the instructor, please contact him by e-mail. In addition to the questions listed here, you can, of course, think of your questions to complete you work.

If you use an article from a magazine, newspaper or online (Internet) source, you need to identify where that source came from. We will talk more about "sources of information" in class meetings.

It is good that you have studied about the "Sanrio" company. However, there are many different Japanese companies which have invested in Europe. You need to discuss the different types of Japanese companies, such as Nissan (in the Netherlands and Great Britain) that have located complete plants in Europe.

The United States is one large country with 50 states. However, Europe is almost as large as the United States in physical size. However, Europe has a problem. It is not yet unified. There is such a thing as the ECC (the European Economic Community) but this is not a political entity (country) such as the United States. Therefore, Japanese companies entering into Europe need to think about the different cultures in each country. What countries seem to be the favorite countries for Japanese investment and why?

After the fall of communism, eastern Europe has become filled with new, relatively small, independent states. Most of these states, such as The Czech Republic or Poland are anxious to have foreign investment-even from Japan. Are Japanese companies investing in eastern Europe. If yes, what countries seem to be the favorite and why. What kinds of problems and successes are Japanese companies finding in eastern Europe?

When Japan invests in the United States, it knows that English will be the major language of communication. When Japanese companies invest in Poland or in Bulgaria, what language is used for business? Is it Bulgarian or Japanese or English. Is language a problem? How many Japanese nationals speak Bulgarian or Polish, fluently? How do the Japanese handle these language problems?

Europe is a wonderful place and a terrible place. There are many different countries, with different cultures, histories and languages. The one thing that Europe and Japan do seem to have in common is the fact that both areas suffered terribly during the Second World War. This is quite different from the case in the United States where no bombs fell. Does this common history of Europe and Japan help the Japanese in doing business in Europe?

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